Monday, January 18, 2010

No Kidding: This Kia Is Really Good - 2010 Kia Forte Tested by Reilly Brennan Editor and Chief of AOL Autos


Kia Forte - It's a GOOD car

For car brands on the rise, a measure of a vehicle's real value usually comes down to one simple question:

"So, is that just a good car for a Kia or is it just a good car in general?"
That was the question my colleague Patrick posed to me when he saw the orange Kia Forte lurking in the AOL Autos garage. Without question, I answered.

"No, it's just a good car. No qualifiers required."

And with that I think Kia might have just built the first vehicle that I can honestly recommend to friends and family. Sure, they've built some interesting products over the last few years (I enjoyed the full-size Borrego SUV, even if it was out of tune with where the market was headed), but they were always good for a Kia. Regardless of how far they'd come, their progress versus their old products wasn't much more than a measuring stick against themselves.
The real challenge was against the rest of the industry -- one that's so competitive and so quick to evolve and includes stalwart champions like Toyota,Ford, Honda and Chevy.

It appears that day has finally arrived.

Note that Kia's only been in the U.S. since the early 1990s, so their pace is unbelievably fast.

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